Vanaspati

K S Gold

Introduced over a decade ago, K S Gold is K S Oil's popular brand in vanaspati oil category. Made by the hydrogenation of excellent quality crude palm oil, the white granular vanaspati is a multipurpose cooking medium and is also widely used for making traditional Indian sweets due to its semi-solid consistency. A unique aspect of K S brand vanaspati is that it is fortified with Vitamin A and E to deliver health benefits to consumers.

The introduction of mini retail packs of 200 ml was in response to the need of rural consumers. The strategy has paid off as KS Gold Vanaspati have been able to penetrate deeper into the rural markets.